About Campaign HQ Stop by the opening of the Girls Club’s newest: a Gallery and Gift Shop! About Loisaida Festival Since 1987, the Loisaida Festival has been celebrated the Sunday before Memorial Day weekend in the Manhattan neighborhood known as the Lower East Side, the East Village, or Loisaida. This event is the largest community pride festival in the neighborhood and grows annually in size, excitement, and impact. It is presented in the Avenue C commercial corridor — renamed Loisaida Avenue since 1989. The Loisaida Festival includes diverse manifestations of the Puerto Rican and Latino cultures expressed through music, cuisine and arts. Although it began as a community event to celebrate the culture, heritage and accomplishments of Loisaida’s Puerto Rican/Hispanic community, the event has created a multi-cultural spirit where people from all races and backgrounds descend from all parts on the city into this historic and eclectic neighborhood. The Loisaida Festival has also created a platform for Loisaida’s Latino and, now growing, non-Latino neighborhood residents and families that come together on the day of the event to share and celebrate the Memorial Day Holiday as well as their social and cultural differences. The program includes musical concerts, dance performances, folkloric […]